As a Guerrilla Marketing Lawyer, you must utilize the power of the Internet. In the online world, in many ways the playing field is leveled. Even the newest legal firm can set up a website and receive as much traffic as one set up by the largest law firm. Thus the first step in establishing an online presence for your business is to set up a website or blog. Then use your website to connect with potential clients and impress upon them that doing business with you is easy. A large legal firm would have more bureaucracy to deal with as most decisions have to be approved by the higher ups.
However, the larger legal firms have the advantage of a bigger budget for their website, thus they would be able to be more aggressive in advertising. But with proper planning and smart marketing, even if you are a smaller legal firm, as a Guerrilla Marketer you can overcome this disadvantage by taking certain steps such as exchanging links with other websites or targeting the right keywords that searchers use.
The key to making your website successful in getting business is to use multimedia and make it interactive. Have videos or audios on your website, use attractive graphics, photos, testimonials of existing clients, provide the means for feedback to visitors to your site, set up a tell a friend page etc. Put up as much free legal information as possible on your site. Quality content will not only please your visitors but also draw the search engine robots to index your site. All this will set your website or blog apart from all the other static websites of the other legal firms and increase the chances of potential clients doing business with you.
As a Guerrilla Marketer on the Internet, your legal business has certain advantages such as a global reach, the ability to automate most of the online tasks, a low start-up cost and minimal overheads. These enable even a one man operation to establish a credible Web presence that can bring in profits from your business. And since your overheads are low, you do not need a lot of revenue to generate profit. Furthermore, if you are a smaller firm, you may be able get things up and running faster than larger ones. You can engage an independent web designer to personally design your website instead of dealing with a big advertising firm at a fraction of the cost.
In view of these, as a Guerrilla Marketer you will incorporate online marketing into your marketing mix. When combined with other offline advertising strategies, your legal business will be able to compete with the larger firms.
