As a Guerrilla marketing lawyer you can turn your plain business card into a marketing weapon with just a few tweaks, Guerrilla style. Firstly, put in the extra investment to make your card a fold-over card so that you can pack in more useful information. The catchword is useful.
So what will your business card look like?
The most obvious thing to have would be your legal firm’s name, logo, contact details including fax number, website and email. Here’s what makes a Guerrilla Marketer’s business card different ? a toll free number. It has been proven that people are 6 to 7 times more likely to call a toll free number than an ordinary phone number.
You have to give people a reason to keep your business card instead of your competitors. Not only that, but you would want them to keep it handy so that they can refer to it at any time. How about putting in a list of useful telephone numbers like emergency numbers or certain government agencies numbers If you make your business card size small enough to be kept in a wallet or purse then people will likely keep yours over any other lawyer?s just because of your useful information.
Do not forget those 55 and better (by the way, that’s the politically correct way of referring to them). Make your font size large enough for them. Make some space in your card to print something personal and less formal to make your card appear friendly. Best wishes, We’re here for you or It’s about you? are pithy catch phrases that make your business card stand out from the ordinary.
But the best content in your business card is pretty useless if it does not get into people?s hands. So you have to make it freely available. You and your staff should have a supply with you everywhere you go, during and after office hours and replenish every day.
Give out your business cards liberally like a Guerrilla Marketing lawyer would. Don?t just pass it out to those you are introduced to; hand them out even to strangers while complimenting them, give them to the owners of establishments you frequent, include them with your tip at restaurants, staple them to the dollar bill and use it to pay the parking fee for the car behind you at the turnpike (and tell the attendant to pass it over to the driver). Just be creative and always eager to pass out your business card. After all, it is a Guerrilla Marketer’s business card’s and that makes all the difference.
